McDonald’s Tries to Be Hip But Can’t Escape the Past

In this undated product image provided by McDonald’s one of the McDonald’s mascots the Hamburglar poses for a photo. The company is bringing the burger thief back to its advertising after a 13-year absence. On Wednesday, May 6, 2015, McDonald's Corp. tweeted a 30-second ad featuring the Hamburglar, his face unseen, flipping burgers in a suburban backyard with his wife and son. McDonald’s via AP

This Hamburglar looks like he would roofie your soda so he could steal your hamburgers. pic.twitter.com/QSlWz5oaUP

— Stacey Rader (@geeky_vixen) May 7, 2015

Coming this fall to Spirit Halloween stores: Sexy Hamburglar pic.twitter.com/c3zwMfWa6B

— Kel W. (@Vilkata) May 6, 2015

Dear @McDonalds, You don’t need to steal back your burgers with the #Hamburglar. We know a guy. #RepoMan #WWE pic.twitter.com/7srMQNqqI5

— WWE Universe (@WWEUniverse) May 6, 2015

The new Hamburglar is part of an ad campaign to promote their limited-time-only Sirloin Third Pound burger, made with 100 percent North-American-sourced sirloin beef, according to the company’s website.

The Associated Press contributed to this report.