Japanese Salaryman Attempts to Sell Wagyu Beef to Montanans

“Tokyo Cowboy’s” realistic, comedy-lite approach to the lead character’s culture shock makes for a mildy cringeworthy cinematic experience.
Japanese Salaryman Attempts to Sell Wagyu Beef to Montanans
Javier (Goya Robles, R) offers Hideki (Arata Iura) his old rodeo-riding threads, and takes him on a tour of the ranch, in "Tokyo Cowboy." Salaryman Films LLC
Mark Jackson
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PG | 1h 58m | Drama, Comedy | August 30, 2024

“Tokyo Cowboy” is a fish-out-of-water tale wherein one Hideki (Arata Iura), a Japanese food conglomerate employee, is dropped into Big Sky Country. There, the not-terribly-charismatic salaryman tries to sell craggy Montana ranch hands on the virtues of Wagyu beef—which he knows next to nothing about.

Mark Jackson
Mark Jackson
Film Critic
Mark Jackson is the chief film critic for The Epoch Times. In addition to film, he enjoys martial arts, motorcycles, rock-climbing, qigong, and human rights activism. Jackson earned a bachelor's degree in philosophy from Williams College, followed by 20 years' experience as a New York professional actor. He narrated The Epoch Times audiobook "How the Specter of Communism is Ruling Our World," available on iTunes, Audible, and YouTube. Mark is a Rotten Tomatoes-approved film critic.