McDonald’s ‘Juicier’ Quarter Pounder Sends Sales Soaring 30 Percent in Past Year

McDonald’s ‘Juicier’ Quarter Pounder Sends Sales Soaring 30 Percent in Past Year
A McDonalds quarter pound hamburger with french fries. Courtesy of McDonalds USA
Richard Szabo
Updated:

McDonald’s recent decision to serve fresh meat in its quarter pound burgers has paid off, with sales significantly spiking in the past 12 months.

The fast food empire’s reported Quarter Pounder sales initially jumped by more than 50 percent just a month after the restaurant chain introduced fresh beef in its burgers across the company’s 14,000 U.S. locations back in May 2018.

Richard Szabo
Richard Szabo
Editor/Reporter
Richard Szabo is an award-winning journalist with more than 12 years' experience in news writing at mainstream and niche media organizations. He has a specialty in business, tourism, hospitality, and healthcare reporting.
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