An ailing 94-year-old World War II veteran has won immense support after making a very unusual request. Upon his passing, the veteran wants his casket painted to resemble a pack of Juicy Fruit gum.
Ex-Navy officer and former restaurant boss Suttie Economy served on the USS English on the Pacific Front during the war. Since retiring, he has garnered a loveable reputation for himself by handing out packets of the fruit-flavored gum to figureheads of his community.
Economy has been hospitalized with health issues since 2019, first at the VA Medical Center in Salem and then at the Virginia Veterans Care Center in Roanoke, Virginia. In consideration of his failing health, Economy called a longtime friend, Sammy Oakey of Oakey’s Funeral Service and Crematory, and asked for a favor, which included painting his casket to resemble a pack of his favorite gum.
Oakey immediately agreed to help his friend, considering two options for Economy’s bespoke design; either the casket in its entirety would be painted as a pack of Juicy Fruit or the logo would be printed on a pall and laid over the casket. However, Oakey was careful to clarify that the casket will not be painted until Economy passes away.
The veteran’s whimsical request, however, was met with a legal obstacle as Mars Wrigley, the manufacturer of Juicy Fruit gum, denied permission for Oakey to render their trademark logo on a casket. Oakey then took to social media.
“While having difficulty breathing, this veteran is in excellent mental health and knows exactly what he is saying,” Oakey continued. “Since we are in the profession of carrying out requests, we assured him that we would make this effort.”
However, when the conglomerate that owns the trademark resisted and the sick veteran got to know about it, he felt “crushed” by the company that he had “faithfully patronized for decades.”
The community at Roanoke then responded. A helpful local gave Oakey the email address of the president of Mars Wrigley, and Oakey drafted a letter to plead the veteran’s case.
