A sign in a British hospital has caused controversy for asking breastfeeding moms to pay attention to their babies instead of their mobile phones. The sign, which went viral on social media, has had many parents come forward to criticize its “mom-shaming” message.
On Jan. 5, new father Dr. Ash Cottrella posted a photo of the sign at Yeovil District Hospital’s Special Care Baby Unit (SCBU) on a now-deleted Twitter page. “Mummy & Daddy,” the sign began, “Please look at ME when I am feeding. I am much more interesting than your phone! Thank you.”
