There’s Money in Music
The origins of the acoustic and electric guitar is debated, but likely can be traced back to the guitarra latina (Spanish guitar) and the guitarra morisca (Moorish guitar), which themselves may have been inspired by the medieval lutes and four-stringed ouds. Regardless of their origin, guitars now vie with pianos for the most popular musical instrument, with 40 percent for each worldwide. This creates a market, albeit small, for historic and rare guitars—and, as such, an opportunity for investors.As is the case for all alternative investments, the most important things to keep in mind with guitars is that, firstly, certain models inspire passion that drives prices to incredible levels; secondly, values can rise and fall unpredictably; and, thirdly, in order to realize a profit, a seller must find a buyer willing and able to purchase it. The business model calls for sales to collectors by means of private transactions or auction. Sales to retailers will be, at best, at wholesale prices—which is to say 50 percent or less of market value.
For most investors, a reasonable goal is to develop a plan of what type and/or model guitar to buy, while also being ready to toss that plan out the window if an amazing deal on another guitar presents itself. It’s difficult to get overly excited by a rare coin or stamp, but unique guitars are tantalizing objects which can become almost living things in the hands of a skilled player, allowing the artist to express him or herself in a way that touches others. No coin, bearer bond, or stock certificate can do that.
Choosing Your Guitar
So how does one choose an investment guitar? Rarity is a plus for almost any investment, such as limited editions, while unusual features or an interesting provenance can also greatly affect the value of a guitar. Some collectors focus on a specific type, while others focus on specific manufacturers and models such as acoustic or electric guitars—not unlike those who invest in cars or motorcycles but only look at first-generation Ford Mustangs or Harley-Davidson Panheads.All things being equal, Fender electric guitars and Gibson acoustic guitars from the 1950s and 1960s tend to be very collectible. To verify value, do an online search of similar models to see, not what they are listed for, but their actual sale prices. Many retailers, including Guitar Center, sell pre-owned guitars, some of which qualify as vintage, so be careful when buying to ensure there is sufficient margin for a profit when it comes time to sell it.
The most important takeaway from these examples is that the guitars owned and/or played by celebrities all had certifiable provenances. Even a brief viewing of the TV show “Pawn Stars” reveals that many so-called celebrity guitars are actually fakes or have histories that cannot be documented, resulting in much lower valuations. If you come across a guitar which the seller swears was owned by Prince, Elvis, or any other music superstar, have it appraised by an expert before you hand over the cash. There are shops that specialize in refinishing and replacing parts of guitars to give them a worn and much older appearance, so having an expert carefully examine the guitar and any photos or other evidence of its previous owners is a worthwhile business expense.
Enjoy the hunt for musical treasure!