For many parents back-to-school time means long supply lists and lots of shopping. For those of us with an unnatural love for shiny, fresh office supplies (eh hem) this is an exciting prospect. For others, a drag.
A recent survey by the National Retail Federation predicts that the average family with kindergarteners through high-schoolers plans to spend $630.36 in preparation for the new school year. That adds up to a whopping $24.9 billion in spending nation-wide and retailers are ready to deliver.
On the other hand, a survey by Deloitte showed that parents are also more willing to reuse last year’s items and wait until the school year begins to check off all of the items on their list.
“Nearly 4 in 10 (38 percent) of surveyed parents shopping for children in grades K-12 ... said they replenish school supplies throughout the year and feel less need to stock up. Nearly one-third (31 percent) of respondents plan to complete their back-to-school shopping after the start of the school year, a 5 percentage point increase from 2014,” Deloitte’s report said.
With more options than ever and fickle customer needs, retailers are pulling out all the stops to entice shoppers into their stores and offer a wide array of fun and functional products for Back to School season.
Staples
Few retailers are taking the changing shopping landscape more seriously than Staples. The office supply store, in answer to the growth of online comparison shopping, and with one eye on its direct competitor Amazon, is offering a 110 percent price match guarantee on all back-to-school items, meaning they'll match any better price you can find, then drop it by another 10 percent of the difference.
Additionally, they are slashing prices on some must-have items, like pens, Post-its, and Sharpies. Oh my!
My favorite store item is also on sale: the Staples® Better® View Binders with D-Rings. Is it possible to get this excited about a binder? Yes, yes it is.
