Why Are We So Gullible?

We want what we see. We want what others have.
Why Are We So Gullible?
Any get rich quick scheme is too good to be true. Celia Ong/Shutterstock
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The claims are so over the top, they practically sparkle. The messages flood in from every direction—email, TV, radio, social media, and sometimes even hand delivery by a very enthusiastic “friend.”

“Make over half a million dollars every four to five months from home with a one-time investment of just $25!”

“Become a millionaire overnight—just place classified ads on Instagram!”

“Erase bad credit! Open a brand-new credit file with a fresh Social Security number! Totally legal!” (Spoiler: It’s not.)

“No money down! Zero interest! No payments! Just sign here!”

“Borrow all you can! Focus on studying, not working! Pay it back fast with your high-paying dream job!”

“Ground-floor opportunity! Get in early! It’s guaranteed to work!”

And the granddaddy of them all: “Make $4,000 a week at home stuffing envelopes!”

The problem isn’t that these ridiculous claims exist—the problem is that we keep falling for them. Over and over. And over. Imagine for a moment how different life might be if we hadn’t bought into pyramid schemes, too-good-to-be-true promises or the belief that we can have everything we want right now with zero effort.

So why do we do it? Why do we get that momentary “what if?” when another ship to riches sails across our inbox?

We’re Greedy

We want what we see. We want what others have. And honestly? We want it all. Somewhere along the way, we convinced ourselves that we’re entitled to unlimited wealth. But the truth is, we aren’t entitled to anything. The air we breathe? A gift. The freedoms we enjoy? A gift. Yet here we are, clicking on a sketchy ad promising financial freedom from someone standing in front of a rented mansion.

We Don’t Live According to Our Values

We know stealing is wrong. We'd never walk into a store and pocket a handful of cash from the register. Yet somehow we manage to convince ourselves that a multi-level marketing “opportunity” is different—even when it survives solely by siphoning money from all the poor souls at the bottom. We know it’s wrong to use people, but when that “can’t-miss” scheme comes knocking, suddenly we’re pestering our friends and family, pitching them on the “ground-floor” deal of a lifetime.

We Don’t Want to Work

Why do we love the idea of a college education paid for by student loans? Why do we fantasize about retiring at 40? And why are the most popular work-from-home scams the ones that promise huge paychecks for only a few hours of effort? Because deep down, we don’t want to work for it. We want wealth, education, and success handed to us on a silver platter, preferably with no interest and deferred payments.

We Want It Right Now

Some say we live in a “microwave culture,” but honestly, a microwave isn’t even fast enough anymore. We want instant success, instant wealth, and instant gratification—even if we haven’t earned it. Why save when we can finance? Why build a career when we can invest in whatever crypto is hot this week?

We Don’t Trust Our Instincts

We know you can’t get something for nothing. We know there’s always a catch. And we definitely know that finagling a new Social Security number isn’t legal. (Pro tip: It’s not only illegal—it’s a felony.) So why, when these slick offers land in our laps, do we suddenly question our common sense? Maybe because we lack the confidence to trust what we already know to be true.

We Lack Contentment

If we were truly grateful for what we have, we wouldn’t be so easily lured by every empty promise and ridiculous get-rich-quick scheme. If we could hit pause on wanting more, we might finally realize that what we already have is more than we deserve.

So What’s the Cure for Gullibility?

A healthy dose of skepticism, a commitment to research and the courage to think things through logically. And let’s be honest—it doesn’t hurt to have a go-to response ready for the next too-good-to-be-true pitch. Something like, “Oh, please tell me you’re joking!” works beautifully.

Because in the end, the best way to keep from falling for nonsense is to remind ourselves that if it sounds too good to be true—well, you already know the rest.

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Mary Hunt
Mary Hunt
Author
Mary invites you to visit her at EverydayCheapskate.com, where this column is archived complete with links and resources for all recommended products and services. Mary invites questions and comments at https://www.everydaycheapskate.com/contact/, “Ask Mary.” This column will answer questions of general interest, but letters cannot be answered individually. Mary Hunt is the founder of EverydayCheapskate.com, a frugal living blog, and the author of the book “Debt-Proof Living.” COPYRIGHT 2022 CREATORS.COM