Why Are We So Gullible?

We want what we see. We want what others have.

Any get rich quick scheme is too good to be true. Celia Ong/Shutterstock

The claims are so over the top, they practically sparkle. The messages flood in from every direction—email, TV, radio, social media, and sometimes even hand delivery by a very enthusiastic “friend.”

“Make over half a million dollars every four to five months from home with a one-time investment of just $25!”