With U.S. law and growing national enthusiasm on its side, Packard Motors is reviving legendary automobile manufacturing in the USA. Reviving a revered automobile brand is a careful balance of learning from and respecting the heritage of the brand while forging new ways for younger generations to identify with and enjoy it. So how does one revive, nurture, and build America’s legendary and revered auto maker?
REVIVE AND BUILD ON STRONG AMERICAN HERITAGE
The exclusive history, market-defining innovations, and luxurious designs of the first Packard Motor Car Company inspired Scott Andrews, founder of the new Packard Motors, to keep it in the USA and revive it. Packard’s dedication to American heritage and its unique inventions and designs set the standards for the automotive industry: simple, elegant, while espousing the “regal-ness” of American luxury works of art. Packard once employed hundreds of Americans to create and build its automobiles and is poised to do that again in its home state of Ohio.
AN ALL-ELECTRIC VEHICLE?
Electrical technology plays an important role—but not a replacement role—at Packard Motors. Its automotive team believes it’s important to rely on natural intelligence and energy resources, together with new innovations, to enjoy the freedom of an authentic luxurious experience. Similar to farm-grown food full of nutrients with an abundance of energy, Packard Motors puts care and craftsmanship into its automobiles to provide a luxurious driving experience. This approach is the brand’s historic legacy, now woven into the fabric of everything that the new Packard Motors does.
WHAT IS PACKARD’S FUTURE?
From new electrical inventions to new driving experiences, Packard Motors will reveal exclusive products and services for consumers to enjoy. America called for a revival, and now Packard is answering the call once again.
This article was originally published in American Essence magazine.
