Nicki Minaj has a brand of perfume called “Minajesty.”
It is advertised in a most unusual commercial (see video below).
The commercial starts with Nicki Minaj dressed like a princess (or Queen, if you prefer) running through a forest. She stumbles upon a hidden castle. When the guards, who are blocking the entrance, smell her fragrance, they allow her through the gates. She thus claims her Queendom.