By Carly Okyle
When Bella Weems was 14 years old, she wanted a car—despite the fact it would be two years before she could legally drive it. Many of her friends were older, and they were passing their driving tests. Moreover, a friend had let Bella drive a very old white, stick-shift truck on some land the family had. When she told her parents, they told her she’d have to pay for it herself.
Bella turned to babysitting but after months of caring for kids, she only had $350 to show for her efforts. At that rate, she thought, she’d never save up enough money in time. Again, she expressed herself to her parents, noting the frustrations of labor-intensive work for low pay. Rather than suggest a second job or offer money in exchange for completing chores or maintaining a particular GPA, her mom and dad offered to match the money she saved from babysitting so she could start a business.
She went looking online for ideas and settled on jewelry—specifically, customizable lockets—for a simple reason. “It’s something I found fun and interesting,” she says, explaining she and her mother would go to a bead store on the weekends, long before they ever thought of turning a profit from accessories.
To get the ball rolling, Bella held “parties” at her house where friends and family could come and purchase separate chains (between $12 and $22), lockets (between $14 and $46), and charms ($5 each) that they could put together to create pieces that told their individual stories. Bella, for instance, wears a locket that holds a cameo charm in honor of her grandmother, along with a sunflower charm and a cupcake charm because she loves these two things.
After positive feedback from the partygoers—who doubled as advertisers by wearing the lockets around—mother and daughter team set up shop in a mall kiosk in November 2011. They sold an estimated $60,000 a month during the holiday season, but more importantly, customers sent them around the country as gifts. Soon the Weems were fielding calls from different states from people looking to buy more. “They thought we were this big company already, not just two people in a mall kiosk,” Bella says. It was time to launch a website.
As the business grew, their plan expanded to include “Independent Designers,” or people to host their own parties and sell jewelry in exchange for free Origami Owl items, discounts, and commissions. (They also have a special program for 12 to 17 year old, or “Owlettes” to start their own business.) For $149, Origami Owl sends a starter package that has a sample of the jewelry they offer—everything from charms to lockets to earrings—to show prospective buyers at the parties, along with their own personalized ecommerce Origami Owl website where they can set up their shop. They have more than 60,000 independent designers throughout the U.S., and the company also has roots in Canada.
The business currently offers seven lines, with one being for Mother’s Day. The “Core” collection, for instance, focuses on the minimalist trend in jewelry and can be used for layering. So rather than telling the story of the wearer, this line is intended to attract what the wearer needs most. The business also formed a partnership with Swarovski, which brought bling to the custom-designed stainless steel pieces and Origami Owl’s collection now also includes patented concepts, like the design for the heart locket.
When Weems was 18, her mother points out the communication skills and confidence Bella has gained as a result of her company. When asked what she’s learned, Bella says, “I’ve learned to surround yourself with people who inspire you and want to lift you up, because you tend to act like your friends,“ she says. ”Surround yourself with positive influences. Go after your dreams, no matter how old you are. Believe in yourself.”
Of course, monetary success doesn’t hurt either. The company does hundreds of millions of dollars each year in sales. This leaves Bella free to consider options for college, but it also allowed her to achieve the first, smaller goal she had when this started. Bella drives a white Jeep she’s named Alice in 2015, simply because Alice in Wonderland is her favorite movie.
