The Greek government, a British animal welfare charity, and the cruise-line industry are kicking off a campaign to raise awareness for the ill-treated donkeys and mules at Greece’s popular island destination, Santorini.
Donkeys have traditionally been used to ferry people from the island’s port to Fira, which sits more than 1,200 feet above sea level. The rides are popular among holidaymakers seeking the “real” Greek experience. But as Santorini’s popularity grew and tourists increased over the years—now reaching as many as 17,000 cruise ship passengers a day during summer—the number of equines suffering from spinal injuries, saddle sores, and exhaustion has reached record highs.
The new campaign comes on the heels of these new regulations, and right before the next peak tourist season begins. Zorzos told The Guardian the government plans to distribute information leaflets targeting donkey owners.
“Our mules and donkeys are part of our tradition,” Zorzos said. “Younger owners, especially, have understood that they need to be looked after.”
CLIA, which represents more than two-thirds of European cruise companies docking at Santorini, will screen an educational video called “In Their Hooves” on their ships as part of this campaign.
“We fully support The Donkey Sanctuary’s ‘In Their Hooves’ Campaign and hope it will go some way to reassure our passengers that we care about animal welfare in destinations on our members’ cruises,” Boardley said.
Maria Deligianni, CLIA’s representative for the eastern Mediterranean region, told The Guardian that Santorini’s donkeys are an iconic feature of the island and helping raise awareness of their plight is an important aspect of their destination sustainability plan for Santorini.
The video urges tourists to pause and consider before they hitch a ride on the donkeys up to Fira.
CLIA has also consented to limit the number of passengers who disembark from their cruise ships at Santorini. Zorzos told The Guardian the measure will be enforced this year, with no more than 8,000 people, spaced out over the course of a day, to be permitted ashore.