The gig economy is a labor market characterized by short-term contracts or freelance work as opposed to permanent jobs. In this economy, individuals work as independent contractors or freelancers, often connecting with clients or customers through online platforms.
The gig economy has benefits for those who want flexibility. Workers have the freedom to choose the kind of work they want to do and the number of hours they want to work. These jobs can range from driving for ridesharing, to writing, coding, tutoring, or creating video games or apps. Gig workers are their own bosses, they aren’t burdened with the constraints of traditional employment.
Both the workers and the businesses can adjust to changing demands. Companies can save on overhead, either passing these savings on to consumers or increasing profits. Some of the difficulties and ‘negatives’ include lack of health insurance and paid vacations. Earnings can be unpredictable and variable, resulting in financial insecurity and instability.
The gig economy has grown significantly: about 38 percent of the U.S. workforce now participate in some form of gig work. The trend accelerated during the pandemic as more people turned to remote and the flexible work options they preferred. Government data on this group of workers is incomplete as of today.
Experts say the number of gig workers continues to grow but this segment doesn’t fit well into traditional job segments and stratification. Accessing gig work through mobile phones may be helping many people avoid bankruptcies, as today two out of three Americans are living paycheck-to-paycheck, without savings, and with a lot of debt, but without the data, this can only be surmised.
What Are Some Popular Gig Platforms?
- Upwork—The platform is easy to access, and it features a scheduler, payment tracker, and work diary. Freelancers apply for jobs leveraging their recommendations. They showcase their skills and make bids for specific jobs. Freelancers create quality profiles to showcase their credentials. Upwork offers support for employees, from educational resources to a help desk.
- Freelancer—Doesn’t charge for listings and thus has a lot of these. Freelancer offers B2B communication tools (e.g., direct chat and file-sharing). Like Upwork, Freelancer allows you to create your custom profile to appeal to employers. They also provide “dispute resolution” services.The two above are the most popular, and I recommend you investigate both. In my own business writing career, these two will be my go-to sites for incremental gig writing opportunities. But there are others that deserve mention as well, some of which provide tools such as Bonsai or Fiverr Workspace. These are apps to draft proposals, invoice, and manage clients’ information. Think of these tools as mini-CRMs for freelancers:
- Fiverr
- Toptal
- Flexjobs
- TaskRabbit
- Guru
- AppJobs GAP
- Catalant