The coronavirus pandemic has turned the United States’ fine dining landscape into the Wild West. Many restaurants have closed their doors while others look for alternative ways to keep serving food.
As Michelin-starred restaurants wade into the world of takeout and delivery, fine dining looks a lot different nowadays.
Designing a New Model
Canlis in Seattle, one of the first U.S. cities to be seriously hit by the virus, started brainstorming new models of business in the beginning of March. Upon closing the dining room, it opened in quick succession a drive-thru burger operation, a bagel shed, and their pre-made meals for delivery and takeaway.The first two ideas proved to be popular—too popular, in fact, causing traffic problems in the neighborhood—so it ceased operations on the burgers and bagels and refocused solely on meal kits.
Called Family Meal, the four-course dinners, which can be ordered on reservation system Tock, serve two to four people and are priced anywhere from $46 to $95 a head.
Menus change daily and feature dishes such as meatballs, rabbit pot pie, and a crab boil.
“It doesn’t make sense for us to do our more meticulous, manicured, fine dining food,” says third generation co-owner Mark Canlis.
“That’s not what Seattle needs right now—and you can’t package that up and put it in a box anyway.”
However, he still stresses the food is fine dining, just reimagined. “We’re taking our dry-aged steaks and grinding them down into meatball marinara sauce. The ducks we used to do table-side are now used in a duck cassoulet,” he explains.
When co-owner Nick Kokonas started seeing reservations at restaurants across the country plummet in the wake of the coronavirus, he knew action was needed.
Citing Canlis as inspiration—“they do a lot of creative things like we do,” says Kokonas—they prepared to “get rid of our restaurant as we used to know it, as a modernist cuisine temple, and figure out how to serve [hundreds of] meals a night as carry out,” he says.
(Hundreds is an understatement. Alinea produces 1,250 dinners per day, suggesting the appetite for high-quality takeout is high in Chicago.)
Each restaurant in The Alinea Group now offers a single dish, which changes frequently. “One of the things that’s really important is to do one thing really well.”
“Instead of offering a giant carry out menu of 80 items, it’s much better to come up with something very, very awesome, precise, and simple to execute.”
This scalable approach translates into the $39.95-a-head coq a vin from Alinea, a $24.95-per-person lasagna from Roister, or $65 mimosas and ready-to-bake pastries from The Aviary.
Kokonas is keen on takeout not only because it keeps workers employed, but it potentially prevents food scarcity in the city. Between grocery stores and restaurants, “you’ve spread out your food distribution into many, many nodes. More points of opportunity means less chance of failure,” he explains.
Not all chefs feel the need to completely throw out their playbook.
A New Kind of Soul Food
It’s often been said chefs cook from the heart, but just because the food is now in a bowl or box doesn’t mean they can’t still tell their story.“We wanted to do something that we haven’t done before because this is a new thing for everyone; we just need to approach it like that,” he says.
The bowls, such as a spicy lamb stew or crab congee, meld Von Hauske’s Mexican and his co-owner Jeremiah Stone’s Chinese heritages. “It’s food we really enjoy eating and food that really means something to us,” Von Hauske explains.
A selection of natural wines, also available for delivery, round out the offerings.
Although Crenn has several restaurants to her name, she notes that all are small operations—the largest has 38 seats—and she needed to focus her energy in one place to achieve her vision of serving the greater good.
Crenn designed her Crenn Kits, which feed one to six people and are priced at $38 or $55 per person, around the healing properties of food.
As a cancer survivor, Crenn believes nutrition is paramount; food should be “good for the soul and good for the immune system,” she says, and the kits often contain ingredients cultivated at her organic and biodynamic farm in Sonoma, California.
Soup plays heavily in the menu, as do vegetables.
The emotional impact of being well-fed with low-stress is also important to Crenn; she hopes the kits alleviate the burden of yet another task for parents who now balance working from home with their children’s schooling or the elderly who may be house-bound.
Crenn also recently launched Vitabowl, a new project in which she’s a partner.
Option to Elevate
While the takeout trend leans into affordable, comfort-food meals, chef Hiroki Odo of the 14-seat kaiseki speakeasy o.d.o by ODO in New York City recently unveiled a new high-end catering option.The $250-a-head, five course kaiseki meal is a luxurious counterpoint to the affordable $18 sushi boxes he first released (and still offers) when the restaurant closed.
Supporting the Greater Good
Through the new delivery and takeout model, restaurateurs find they can support new endeavors that affect positive change in society.Crenn partnered with Lexus (she’s a culinary master for the company) to ramp up production of her Crenn Kits so she can donate meals to health care workers on the front lines.
In addition to Family Meal, Canlis sells what they call CSA boxes, which contain ingredients from their purveyors.
Coveted Tables
Takeaway from these fine-dining spots is the hot new reservation: Alinea has a waiting list of 1,000 orders.Every. Single. Night.
And no wonder; people who normally wouldn’t be able to patronize the restaurant get the opportunity to experience Michelin-starred cuisine at a fraction of the price, while regulars can support their favorite establishments.
“We would consider it our favorite restaurant and think it’s incredible food,” she says. “It certainly is a high-end restaurant and it would be a special occasion for our family.”
Given the circumstances, ordering from Uchi was a way for Adams to “engage in some normalcy and celebrate life.”
Kokonas sees his regulars picking up from Alinea one night, sister restaurant Next another night, and says the oft-changing menu entices repeat business.
Date Night
Mark Canlis’ favorite moment thus far was on one of his delivery shifts (yes, even the boss works delivery).“I show up and there’s a sign taped to the screen door and it says, ‘Welcome to Canlis,’” he recalls. “And it wasn’t for me, it was for [the customer’s] wife. [The customer] said, ‘It’s the one time I’ve taken my sweatpants off all week. I’m getting dressed up for my wife.’”
“That’s the response,” says Canlis. “That’s what’s going on. It’s not just that you’re sharing someone dinner, you’re reminding them of a time that seems like a long time ago, and you’re giving them an excuse to just celebrate.”
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