Eric Church: ‘North Carolina, Now and Forever’

Country star Eric Church releases a new song, ‘Darkest Hour’ and is donating the royalties to recovery efforts of Hurricane Helene’s destruction.
Eric Church: ‘North Carolina, Now and Forever’
Eric Church performing at the Country Music Hall of Fame and Museum in Nashville, 2023. Jason Kempin/Getty Images for the Country Music Hall of Fame and Museum
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One of Nashville’s best-selling artists, Eric Church, has released his latest single, “Darkest Hour,” his first solo release since 2021. The moving track about helping people in times of great need debuted just days after Hurricane Helene swept through the Southeastern and Appalachian regions of the United States. The massive storm caused destruction to several states, including Florida, Georgia, the Carolinas, and Tennessee.

Church has spent the last few months recording music, with plans to release new material in 2025. But when the North Carolina native saw people in need of assistance after Helene, he fast-tracked the release of “Darkest Hour,” announcing that he would donate all publishing royalties earned from the song to communities and families affected by the storm.

A Song for the Moment

An aerial view of flood damage from Hurricane Helene along the Swannanoa River on Oct. 3, 2024 in Asheville, North Carolina. (Mario Tama/Getty Images)
An aerial view of flood damage from Hurricane Helene along the Swannanoa River on Oct. 3, 2024 in Asheville, North Carolina. Mario Tama/Getty Images
Church understands the magnitude of the devastation Helene caused. Now, he’s using his music to help with recovery efforts. In an official statement featured at MusicRow, he said:

“This song, ‘Darkest Hour,’ was the best way I could think to try to help. We’ve been helping with boots-on-the-ground efforts, but this is something that will live beyond just the immediate recovery. This is not a quick thing to fix, so hopefully ‘Darkest Hour’ will be able to contribute to that for a long time to come.”

Though the newly released single was written well before Hurricane Helene ever made landfall, Church thought its uplifting lyrics and messages of hope and compassion would resonate with people, whether they were directly affected by the storm or not. He said those in affected areas are “our family members, they’re our friends, they’re our neighbors” and explained his decision to release the tune ahead of its original 2025 release date:

“I’ve been in the studio for a while, trying some different things and exploring creativity. I had this song that I’d written, and the line that struck me in light of the recent devastation was ‘I’ll come running,’ because there are a lot of people out there right now who are in their darkest hour and they need people to come running. We were going to wait to release music until next year, but it just didn’t feel right to wait with this song. Sometimes you give songs their moment and sometimes they find their own moment.”

Though his latest single was released as an ode to his home state, Church has long produced chart-topping music directly influenced by North Carolina’s beauty and sense of community.

‘You Keep Calling Me Home’

Church at the Stagecoach Music Festival on May 5, 2007 in Indio, Calif. (Mark Mainz/Getty Images)
Church at the Stagecoach Music Festival on May 5, 2007 in Indio, Calif. Mark Mainz/Getty Images

Church first dreamed of being a country songwriter and performer while growing up in Granite Falls, North Carolina. The small town served as the perfect place for the aspiring musician to hone his skills. He played gigs as much as he could and continued performing while attending Appalachian State University before moving to Nashville.

Despite moving to Nashville to pursue his dreams, even today, he still spends as much time as he can in Western North Carolina. Church’s hometown is situated near two lakes, Lake Hickory and Lake Rhodhiss. These serene bodies of water, along with the area’s lofty mountains, have always served as poignant inspiration for the artist.

Long before he released “Darkest Hour” in honor of North Carolina, he released another project in the state’s honor, his 2009 album, “Carolina.”

The release quickly became his breakout record. The lead single, “Love Your Love The Most,” became Church’s first top hit on Billboard’s Hot Country Songs chart, taking the 10th spot overall. In 2016, the popular album was certified platinum by the Recording Industry Association of America.

The album produced several songs that went on to become fan-favorites. Though not released as a single, the title track of “Carolina” acts as the album’s conceptual anchor. A repeating lyric in the song says, “Oh Carolina, you keep calling me home.” These repeating words act as a reminder to both Church and his listeners of the territory that shaped him growing up—territory that continues to shape him as an artist today.

In a review for AllMusic, music critic Stephen Thomas Erlewine said the album is one “that puts ‘Carolina’ firmly within the mainstream, and it also fits the contours of Church’s voice.”
After Hurricane Helene, The Tennessean featured a social media post by Church detailing how much the area still means to him in relation to his latest single release. He said, “Anyone who knows anything about me knows what North Carolina … means to me personally as well as creatively.”

‘Concert for Carolina’

Country artist Luke Combs at SiriusXM Studios on May 30, 2018 in Nashville. (Jason Kempin/Getty Images)
Country artist Luke Combs at SiriusXM Studios on May 30, 2018 in Nashville. Jason Kempin/Getty Images
Along with royalties from “Darkest Hour” going to hurricane relief efforts, Church will also take part in a concert that will raise funds for those rebuilding in the Carolinas. Fellow country singer-songwriter Luke Combs recently announced his “Concert for Carolina” event happening on Oct. 26, 2024 in Charlotte, North Carolina at Bank of America Stadium. All proceeds from the show will go towards helping some of the hardest-hit communities in the Carolina region.

Both Combs and Church are set to perform for the concert, as well as songwriting legend James Taylor. All three musicians are originally from North Carolina. Bluegrass guitarist Billy Strings and country artist Keith Urban are also set to perform.

Church is also helping those affected via his own charity, the Chief Cares Fund, which is currently assisting all states with Hurricane Helene relief efforts.

“Darkest Hour” is available to stream now. It’s a tribute to his home state and the larger Carolinian community that helped make him the songwriter he is today. In his official statement, Church said, “This song goes to my home, North Carolina, now and forever.”

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Rebecca Day
Rebecca Day
Author
Rebecca Day is an independent musician, freelance writer, and frontwoman of country group, The Crazy Daysies.