If you go shopping, you run into “spaving.” It’s almost a passion among many American shoppers. The premise is that it saves you money, but at the same time it takes more money out of your pocket.
But what is spaving, and have you ever done it? Pretty much everyone who shops in a brick-and-mortar store or online has fallen victim to this selling ploy.
What Is ‘Spaving’?
The term is derived from the combination of “spending” and “saving.” The premise is that if you spend more money you’ll save more money. One form of spaving is a deal of buy one get one (BOGO).Retailers use this ploy to convince you to spend on items you normally wouldn’t buy just to take advantage of the deal. Ultimately, you’re not saving, your spending.
There are three examples of spaving.
BOGO Deals
You'll pay full price for the first item and receive the second free. Grocery stores usually do this, and it helps them sell overstocked inventory.But do you really need that first item? Some people have filled their carts with BOGOs that they wouldn’t normally buy, but they think they’ve scored a deal.
Bulk Purchase Savings
Free Shipping
The result is that you add more and more goods to your cart, ultimately spending as much as the shipping would have cost.
Spaving Justifies Desire to Buy
Although inflation has strained budgets, the illusion of savings convinces individuals that they are saving money. They need to stretch their dollar, but in reality, they fall into a spending trap.They purchase the “buy two, get three free” offer, and now they have five items that they wouldn’t normally buy. But they’ve saved money. In most people’s minds, they’ve won the buying game.
How Do Retailers Win?
Slimmer margins have forced retailers to increase promotions. According to data analytics company Numerator, temporary price reductions rose between March 2023 and March 2024 by 72 percent.With bloated inventories and consumers trying to cut back, spaving convinces the consumer to spend.
How Prevalent Are Spaving Opportunities?
Spaving is everywhere. Sometimes, the “limited time offer” carrot is dangled in front of the consumer or, of course, the BOGO. The consumer is hard-pressed to find a grocery store or other retailer who doesn’t promote spaving.Problems With Spaving
Spaving can throw a budget out of whack and drive up credit card bills. That’s because consumers end up spending more than they had initially budgeted for when they went shopping.According to Lendingtree, Americans pay an average of $1,583 monthly toward debt. With that much debt, overspending through spaving stress is added to already strained financial health.
Problems that arise from spaving include:
- Excessive spending—that is, spending more than you planned
- Waste is buying more than you can use; for example, perishables that spoil.
- False sense of necessity is when you see a deal, you’ll think you can use it eventually. But you won’t be using it soon or at all. You feel it’s a necessary item because it’s on sale.
How to Avoid Spaving
You can avoid spaving and improve your financial well-being. Keep in mind that the bottom line is that spaving is a psychological trick that retailers use. You can avoid this pseudo scam.Create a Budget
Identify Triggers
Unsubscribe to Retailers’ Sales Alerts
Buy What You Need
Use Cash or Debit Card
Protect Yourself From Spaving
Stay vigilant when you shop. Don’t worry about paying for shipping. It will probably cost you less than meeting the threshold with useless items. Remember that a BOGO isn’t a deal if you don’t need the item.Spaving drains your wallet and ultimately doesn’t save you money.
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