Black Friday: How to Shop Smart and Save Big

Black Friday: How to Shop Smart and Save Big
You can maximize sales without straining your finances by setting goals, making a list, and researching prices. Pixel-Shot/Shutterstock
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The holiday season is upon us, and one of the year’s biggest shopping days is here. Black Friday used to be the weekend after Thanksgiving—but it’s already started. Black Friday, with online and retail stores offering door-busting deals, extended shopping hours, and irresistible promotions, it can be easy to spend too much.

According to Capital One Shopping, American consumers spend almost $10 billion on Black Friday shopping online; combined with in-store sales, U.S. retail sales exceed $20 billion. Additionally, the average Black Friday shopper spends $480.