The quality of a towel is determined by where the cotton is grown and woven.
When asked to describe the perfect bath towel, most people would include the words “thick” and “thirsty.” Cotton Inc., a research and marketing company, agrees and goes on to say that the perfect towel can also stand up to constant use and laundering for at least a decade.
The secret to buying the perfect towel is in understanding fibers, loops and dyes, because unlike sheets, towels don’t come with easy measures such as thread counts.
Cotton
A towel’s main duty is to blot water. One hundred percent cotton does the best job, because cotton naturally attracts water. Synthetic fibers such as polyester repel water, making a cotton-polyester blend less absorbent and something to be avoided.Quality
The quality of a towel is determined by where the cotton is grown and woven. Fabric weight is the outcome of how the fabric is woven. GSM, short for grams per square meter, is how much one 1 square meter of fabric weighs. The higher the GSM number, the denser the fabric will be, which translates to higher quality and greater durability.
