White paint is having a years-long moment in the spotlight, and its popularity might just keep going—but this popular paint color isn’t just pretty. You may not have been able to quite put your finger on it, but white paint does a few things for its surroundings that other paint colors don’t. Call these benefits visual effects or design principles or white paint superpowers; they are one of many reasons you see white paint so often, and likely have helped white paint stay so popular for so long.
It Clears Visual Clutter
“White just clears your mind,” Spicher says. “It makes you a little bit more relaxed, and it gives you a little bit of space in your mind to make good choices.”It Offers an Illusion of Space
A lot of people are using white paint to create the illusion of space, Spicher says, to make rooms feel larger than they are.It Makes Us Feel Good
Maybe this should have been white paint superpower No. 1—who doesn’t want to feel good, after all?Picture the white flag, the white wedding dress, the white dove: In the psychology of color, white symbolizes peace and purity, Spicher says, feelings most people are drawn to.
“People just might not cognitively realize that white is actually the presence of light,” she says. “White gives us a lot of light in our homes, and that makes us feel good.”
So there you have it: White paint can do a lot more than make your wall look fresh. Bring it into your home, and you might be able to take advantage of some of these surprising superpowers, too.