When people read about failed investments, a common misconception is that the victims must not have thought things through carefully enough or made other “stupid” decisions. Unfortunately, however, intelligent people can fall into the trap of investment and money-making opportunities that are not expected and could even evolve into total scams.
1. Multilevel Marketing (MLM) Opportunities
Multilevel marketing (MLM)—also known as network marketing—opportunities advertise as home-based businesses that let people sell everything from essential oils to makeup. However, it’s not always obvious from the start that money-making mostly happens when people recruit others to join the business model.Capitalizing on COVID-19
The COVID-19 pandemic has caused significant job losses. However, people associated with MLMs have used that devastating reality to attract more recruits. Many of them specifically mention the coronavirus in their advertisements, positioning the MLM opportunity as a way to make money without leaving home.Straining Relationships
Another thing that makes MLMs bad investments is that they rely on a person’s existing network. An individual can’t make money if they never recruit others into the organization.2. Investing to Receive Necessary Information
People know they must usually invest in a business to make it grow. Unfortunately, scammers often turn that common knowledge into a type of scam that takes several forms. The main idea is that a person pays money upfront for information that’ll help their business later.Pay to Receive Leads
One version of this bad investment targets photographers, videographers, and other professionals who may bid on work proposals to get new clients. People typically see all the details of an available job but then must purchase the right to bid, usually by buying credits. Sometimes, a bidder can then see a potential client’s contact details after making their submission.Business Coaching Schemes
Another variation of this tactic involves companies enticing people to pay to receive individualized business coaching to make the most money possible. One instance identified by U.S. federal authorities had people paying $13,995 for that kind of instruction geared towards new business owners.Instead of getting lured in by these tempting options for helping a business succeed, people should remember that legitimate companies don’t usually require individuals to pay money before even getting started.
3. Timeshares
Timeshares often initially seem like great investments for people who take annual vacations. Having a timeshare gives people the right to use properties for certain weeks of the year. The timeshare industry is also a $10.5 billion industry, but it’s not as profitable for the people who invest in timeshares. The internet is full of people trying to sell their unwanted shares.Ongoing Maintenance Fees
Timeshare companies make people give maintenance fees that go towards property upkeep. If they stop paying them once their financial situation changes or because they lose interest in the timeshare, the company associated with the property can take back the related interest.Confusing Contracts
Many popular vacation spots have timeshare salespersons who try to get people interested in becoming timeshare owners after sitting through sales pitches. Participants often get rewarded for giving up a few hours of their time, such as by receiving free attraction tickets.4. Illegal House Flipping
House flipping is a legitimate way to make money whereby a person buys a house for a below-market price due to its poor condition, fixes it up, and sells it for a profit. However, entities exist that appeal to potential investors and are not entirely honest about their processes or purposes.Long-Term Returns for Ongoing Property Flipping
In one recent case, a company called The Legacy Group promised returns of 12-14 percent on fix-and-flip properties but caused $10 million in losses for investors over five years. The real estate projects often went bust, and the people running the company frequently shifted investors’ money to deal with losses associated with other projects.Unwitting Participation in Mortgage Fraud
Illegal house flipping can also happen when an unsuspecting person gets roped into mortgage fraud. In such scenarios, a scammer buys a house with the intention to sell it for an inflated price, despite only making minor improvements to it. They then contact someone they know, telling them they could make several thousand dollars just by applying for a home loan. But, of course, the catch is that they have to do it immediately.That person is the so-called “straw buyer” because they never intend to live in the property. However, since the con artist also pays someone to submit a falsified and favorable appraisal report to the bank, the straw buyer typically receives the loan.
5. Cryptocurrency Scams
Cryptocurrency can also be a legitimate investment. But, unfortunately, many scammers also try to capitalize on its buzz and appeal to people who want to make quick money.One study showed that Americans had lost more than $80 million in crypto scams (fooldotcom) between October 2020 and March 2021. Also, people aged 20-49 were five times more likely to get taken in by these investment scams than other groups. It’s worth noting, too, that cryptocurrency was the top payment method associated with investment scams, overtaking the formerly most popular wire transfer option.
Fake Apps and Websites
Cryptocurrency scams can also start when a person becomes interested in and downloads a fake app that promises to help them get started with this kind of investment opportunity. Similarly, people often get tricked by URLs for seemingly genuine options that actually redirect people to scam sites.Celebrity Impersonations
Many beginning investors often understandably look to more experienced figures when deciding how and where to invest. Unfortunately, that reality has led to scams where criminals hijack real celebrity social media accounts or create new profiles to mimic them. Naturally, the celebrity posers ask followers to send them small amounts of cryptocurrency in exchange for significant returns. But, of course, they never get any positive outcomes.Take Care Before Moving Ahead With an Investment
It’s often difficult to see things for what they are when assessing a possible investment. People frequently focus so much on the exciting things that could happen that they fail to spot any red flags or decide they’re not serious concerns.It’s also essential for potential investors to remember that even legitimate investments can stray into scam territory, as some examples showed. In short, if someone insists on acting immediately and guarantees specific impressive results, those are two warning signs of something amiss.