Many of us, aware of the benefits of exercise, try to stick to a routine, only to find our sneakers at the back of the closet when the weather doesn’t co-operate, our routine is disrupted, or we are short of time.
One way to turn an exercise fling into a long-term commitment is to develop an exercise identity. An exercise identity is what we imagine when we think of an “exerciser.” For most, this is someone who goes to the gym regularly or prioritizes their walk, despite a busy schedule.
When we adopt an exercise identity, physical activity becomes a part of who we are and a powerful standard that can drive behavior.
Walk the Walk
So how does an exercise identity help people develop an exercise habit?Exercisers feel uncomfortable when they don’t play the part and this discomfort can be motivating. Our research showed that people with a strong exercise identity who imagined not exercising for three weeks felt worse (more guilty), intended to get their exercise back on track, and had more plans about how they would do this than people with a weaker exercise identity.
Imagine Yourself as Fit
If you want to exercise more, start viewing yourself as an exerciser. But if your routine sees you more inclined toward a Netflix marathon than true participation, you may be skeptical about how you are going to convince yourself that you are an exerciser.Fake It Until You Make It

Even if you have a vivid imagination, you may need some behavioral proof that you are an exerciser. Fake it until you make it—simply start working out.