The cattle feed supplement, Bovaer, has gone viral in recent weeks with warnings major supermarkets are stocking products connected with the substance.
Savvy dairy producers responded quickly trying to capitalise on the movement, reassuring customers while publicly announcing on social media they did not use the additive.
What Does Bovaer Do?
In late November, Arla Foods, which owns the UK’s biggest dairy co-operative, announced on X it was trialling Bovaer, a cattle feed supplement that aims to reduce methane production in cattle.Which Supermarkets Are Stocking It and Why?
Arla Foods said it was working alongside European supermarket giants Morrisons, Aldi, and Tesco to trial the supplement across 30 British farms.In the announcement, Arla Foods reiterated research suggesting that Bovaer could “reduce [methane] emissions from cows by ~27 percent,” but questions remained over the long-term effectiveness of the supplement, and the impact on animal and consumer health.
The Online Community Responds
The announcement was met with backlash from consumers across social media platforms, with many shoppers threatening to boycott the three supermarkets (Morrisons, Aldi, and Tesco) and Arla brands, especially Lurpak, a large Danish butter brand stocked globally.Critics argued Bovaer contained “toxic chemicals,” that it could be dangerous for consumption, and cause reproductive issues. In particular, there has been a focus on the active ingredient, 3-nitrooxypropanol (3-NOP).
Dairy Producers, Farmers Capitalise on Movement
A swathe of Aussie dairy companies moved quickly to publish social media posts distancing themselves from the cattle feed additive.
Norco Milk stated product quality and safety was of critical importance for their company, whilst Gippsland Jersey condemned the use of the supplement.
“Here’s why: No MRNA. No Bovaer. Just wholesome, award-winning Jersey milk from farmers who care deeply about their cows, their land, and your health.
“We believe in keeping farming transparent, ethical, and sustainable.”
Meanwhile, Patrick Holden, an advisor to King Charles and founder of the Sustainable Food Trust, told the Telegraph that Arla had “resorted to feed additives to maintain positive PR for their dairy-farming industry.”
Arla Responds
In response to the social media backlash, both Arla and DSM-Firmenich released public statements.The company also mentioned the supplement was included in cow feed at a ratio of one gram per 20 kilograms of feed; the supplement is fully metabolised by the cow, so it is not present in milk or beef, thus does not reach consumers.
The company emphasised the extensive scientific evidence for the safety and effectiveness of Bovaer.
What Do the Experts Say?
Professor Alastair Hay, from the University of Leeds (in the UK), commented on the controversy in a post on the Science Media Centre.“The level of detection was 5 ug (micrograms) per kg of milk. Theoretical studies indicate that levels of 3-NOP possible in milk at the dosing levels proposed are some 100 times less than would occur at the dose accepted by the FSA as safe,” he said.
“In cancer studies in rodents, the chemical was noted to be associated with some benign changes in mesenchymal cells in a few male animals tested.”
Mesenchymal cells are found in many tissues and can be converted into other forms of tissue such as connective tissue, lymphatic tissue, bone, or cartilage.
“However, there is a safety factor of some 170 between the dose at which some benign tumours were seen in rodents, and the dose of the additive considered safe by the FSA,” he added.
Ian Musgrave, senior lecturer in pharmacology at the University of Adelaide, emphasised the dosage used in cows would not cause harm.
Senator Says More Scrutiny is Needed
Meanwhile, on Dec. 11, Senator Gerard Rennick posted a response he received from the Australian Pesticides and Veterinary Medicines Authority (APVMA) in which the regulator stated it can only regulate products that meet the definition of a veterinary medicine under section 5 of the Agricultural and Veterinary Chemical Codes Act.Under the Act, a veterinary chemical product is a vitamin, a mineral substance, or an additive that is used to treat an animal’s disease, alleviate an animal’s injury, or one that modifies an animal’s physiology in respect to its natural development.
“Feed supplements intended solely for the reduction of methane do not meet this requirement,” the letter states.
Additionally, the APVMA website states that it does regulate feed medications, supplements, and additives “unless they have been specifically excluded in the Agvet Code Regulations.”
Rennick said: “I would have thought Bovaer was at least a supplement or additive?”