Popular Fitness Influencer Speaks Out Against Oversexualisation of Workout Videos

A fitness influencer with millions of followers says she’s had enough of overly sexualised fitness content across social media.

A woman holds a weight over her head during an outdoor fitness workout in Oceanside, New York, on July 20, 2020. Al Bello/Getty Images

An Australian fitness app creator with more than 15 million followers on Instagram alone has spoken out about the sexualisation of the fitness influencer industry as she sets her focus on setting a healthy example for her daughter.

SWEAT app creator Kayla Itsines recently spoke out about a trend across social media platforms, including Instagram and TikTok, where fitness videos are filmed from revealing angles.