Consumer Watchdog Lists 5 ‘Woke’ Companies to Avoid During Holiday Buying

Some of the firms instituted discriminatory hiring practices against White people while others pushed an LGBT agenda among kids.

A looter robs a Target store in Oakland, Calif., on May 30, 2020. Josh Edelson/AFP via Getty Images

Consumers’ Research issued a “Woke Alert” on Tuesday warning Americans not to buy from five prominent businesses in the country this holiday season.

The consumer watchdog listed Best Buy, Activision, Target, Nordstrom, and Home Depot as the firms to avoid while shopping. “These five companies went Woke, and now they’re vying for your business on Black Friday and Cyber Monday. Keep these companies’ woke antics in mind when you’re shopping for deals,” Consumers’ Research said. It advised people to “tell these companies to stop their woke ways.”

Best Buy

Electronics retailer Best Buy committed to fill one out of three new non-hourly corporate positions with black, indigenous, and people of color (BIPOC) employees by 2025. The company also intends to fill one out of three new, non-hourly field roles with women by this time and provide $44 million in college preparation and career opportunities to BIPOC students.