Why does coffee remain such a beloved beverage? And what is fueling its rise and domination in the drinks market?
There are several factors, according to Steven Schreiber, owner of Two Rivers Coffee, a large-scale coffee and tea distributor in Brooklyn.
“It’s addictive, legal, and pretty cheap,” he said. “It increases productivity, and it encourages socialization.”
Coffee has always been popular, but in the last few decades, it’s also become chic.
“It used to be you'd get your coffee in New York from a cart vendor for 65 cents, and have your coffee in one hand and your cigarette in the other. But it’s not like that anymore,” Schreiber said.
“Now, you see people coming from the gym and those who are more health-conscious drinking coffee.”
The coffee market is moving away from the large cans of generic grounds to organic, regional, and socially responsible coffee.
