If even a fraction of TikTok viewers buy a $4 Grimace milkshake, McDonald’s will have made a tidy fortune, which could lift McDonald’s stock price. Since June 12, the milkshake’s release date and Grimace’s “birthday,” the company’s market capitalization is more than $4 billion.
Sounds fun and profitable for not only McDonald’s but also other U.S. corporations, TikTok, and influencers that manage to ride the TikTok party wave, purple milkshakes flying.
But the owner of TikTok, Beijing-based ByteDance, calls the shots. Above ByteDance stands TikTok’s ultimate controller—the Chinese Communist Party (CCP). The CCP isn’t only totalitarian but genocidal. It’s arguably the gravest threat to American democracy, and democracy globally, that the world has known.
This had the Trump administration pioneering a TikTok ban. The state of Montana followed.
As a result, former President Donald Trump’s ban was struck down, and Jameel Jaffer, executive director of Columbia University’s Knight First Amendment Institute, predicted that the courts would also strike down Montana’s ban.
Some appear to fall for the free speech argument; national security be damned—the Times article ended by quoting Mr. Jaffer.
“TikTok is an American company and has First Amendment rights, but there has been rhetoric in Montana and the federal government suggesting that TikTok’s connections to China mean it’s not an ordinary First Amendment actor,” Mr. Jaffer told the Times. “[The suit] emphasizes that this isn’t just about the rights of TikTok, let alone the rights of ByteDance. It’s about the rights of TikTok’s users, including its American users, and I think that’s a really important point to make.”
The point not aired by the Times is that we are what we read. By allowing Beijing to control the TikTok algorithm and thus the content it serves to U.S. users, we enable the CCP to influence our thinking to a dangerously great extent. This is most concerning for the young and impressionable—TikTok’s strong suit.
ByteDance serves the United States the junk food equivalent of its products. Its algorithm more carefully curates educational content for Chinese citizens on China’s version of TikTok, called Douyin. TikTok is banned in China.
Democracy depends on an educated electorate. By allowing TikTok to shape our future voters, we relegate democracy to be shaped by the CCP. This consigns our history to the dustbin and is a huge mistake for not only American democracy but for democracy globally.
What about free speech?
The free speech of ByteDance shouldn’t be protected, as the CCP uses ByteDance to censor and channel the free speech of its users for its own authoritarian benefit. America should never allow our adversaries to use our Constitution against its broader free speech protections. Free speech protections shouldn’t be used against free speech.
The free speech of TikTok users is far more important. But contrary to the lawyers’ arguments, it will not be impeded by a ban on TikTok. Existing TikTok users may use other social media or start their own. A plethora of such platforms now exist that have nothing to do with the CCP.