Sears

Sears Santa Tracker started with Sears—America’s oldest national retailer—publishing the wrong phone number on a cute ad designed to foster children’s belief in Santa Clause.

Between the dominance of Amazon and department store chain Sears’ march towards possible bankruptcy, it’s easy to conclude that the suburban shopping malls’ days are numbered.

Some are calling it a “retail apocalypse” in the United States due to mounting store closings and bankruptcies. The crisis puts the focus on mid-tier retailers like Sears.