The international arms bazaar is not an equal-opportunity marketplace. There is no level playing field, even if market leaders like the United States, Europe, Russia, and a few others were not fixing the whole affair. Given high barriers to entry, it is hard for an aspiring arms exporter to break into the business.
Even capability is often not a major factor in deciding which arms to buy from which supplier. For the most part, modern weapons—fighter jets, armored vehicles, missiles, warships—are pretty much the same. In terms of capabilities, they overlap considerably; any of them could “do the job.”
Politics are also especially critical. For example, countries have traditionally bought arms from the United States to build up friendly relations and strengthen alliances. That is why so many countries worldwide have acquired F-16 fighter jets from the United States: it is a way for a nation to demonstrate its loyalty to Washington; in return, it expects a reliable defense commitment from the United States.
“Signaling” is another key element in political decision-making. For example, the United States, by supplying arms to a particular country—say, Taiwan or Ukraine—is sending a signal (in this case, to China and Russia, respectively) that Washington considers the security and territorial inviolability of these customers to be of utmost importance to the United States.
South Korea
All these factors are why recent South Korean successes in the international arms market are so impressive. Despite high barriers to entry and market segments already saturated with highly capable competing products, the Koreans have chalked up some major sales in recent years.Most of these sales have been limited to a few products but have been widely marketed. For example, South Korea has exported its K9 155mm self-propelled howitzers to at least eight countries, including Australia, Egypt, Estonia, Finland, India, Norway, and Turkey. Seoul has sold trainer aircraft to Indonesia, Peru, Senegal, and Turkey; submarines to Indonesia; and amphibious warfare ships to Indonesia, Peru, and the Philippines. Turkey is producing a homegrown tank with an engine and transmission used in Korea’s K2 Black Panther tank.
In particular, South Korea has recently broken into the highly competitive global fighter market. Seoul builds the T-50 “Golden Eagle” supersonic trainer/light attack jet, for which it has signed export agreements with Columbia, Indonesia, Iraq, the Philippines, and Thailand; altogether, these five countries are buying 90 various versions of the T-50.
As Korea tries to move up the ladder to market more advanced, complex weapons systems, its advantages may dissipate. At the same time, South Korea’s strength has always been its near-boundless optimism, its ability to believe that if it perseveres and just tries harder, it can overcome any barrier or setback.
One of Seoul’s biggest challenges may be securing a roster of stable customers that it can count on for follow-on orders. It is not impossible for a small producer-state like Korea to construct a successful spot in the global arms market. Optimism alone, however, is not going to sell fighter jets.