Nutella: Pietro Ferrero, Head of Nutella and Tic Tac, DiesNutella head Pietro Ferrero, also the heir to Italy’s largest fortune, died on Monday of an apparent heart attack in South Africa.CopyFacebookXTruthGettrLinkedInTelegramEmailSaveThis file picture taken on July 5, 2010 at Villa Madama in Rome shows Italian CEO of Ferrero International, Pietro Ferrero, during a ceremony for the 'Winning Italy Award.' Pietro Ferrero died while riding his bike on April 18, in South Africa. Andreas Solaro/AFP/Getty ImagesBy Alex Johnston4/19/2011Updated: 10/1/2015Print