Google Loses Bid Against Arizona State Lawsuit Over Location Tracking

Google CEO Sundar Pichai testifies before the House Judiciary Committee at the Rayburn House Office Building in Washington on Dec. 11, 2018. The committee held a hearing on 'Transparency & Accountability: Examining Google and its Data Collection, Use and Filtering Practices.” Alex Wong/Getty Images

Alphabet Inc.’s Google lost its bid to end a lawsuit by the State of Arizona on Jan. 25 that alleged it deceived users in order to access their location data.

The state’s lawsuit, filed by Arizona Attorney General Mark Brnovich, alleged that Google had used unfair and deceptive practices to obtain users’ location data, which it secretly exploited for targeted advertising.