Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information to get their messages across.
It wasn’t long ago when we spoke about watching a movie at home we were speaking about going out to rent a movie and then popping it into a DVD player.
Every year, marketers go into the television “upfront” marketplace to purchase schedules in advance of the upcoming broadcast calendar year (fall 2014).