Is Your Pillow the Reason You Wake Up Exhausted?

In Partnership with Coop

It’s easy to blame your phone, your mattress, or even stress for a bad night’s sleep. But one of the most overlooked culprits might be the thing your head rests on for nearly a third of your life: your pillow.

Millions of Americans are tossing and turning each night, waking up with sore necks, headaches, or lingering fatigue, and they don’t realize their pillow is working against them. The wrong pillow can misalign your spine, trap body heat, and collapse under pressure—leaving you to fight through sleep instead of actually getting it.

With more people reevaluating their sleep routines and seeking better health outcomes through lifestyle changes, the conversation around what’s in your pillow is gaining traction.

But there’s another dimension to this conversation too: sustainability. A growing number of consumers are asking not only, “Will this help me sleep better?” but also, “Is this product better for the environment?”

Enter Coop Sleep Goods’ Adjustable Latex Pillow, a new take on comfort that addresses both the physical and environmental side of the sleep equation.

Source: Coop Sleep Goods

Rethinking the Modern Pillow

For years, the go-to for premium sleep has been memory foam. It was soft, cradled your head, and promised contouring comfort. But the reality for many is less than dreamy. Memory foam can trap heat, creating an uncomfortably warm sleep surface, and it tends to lose its shape over time, leading to that dreaded pancake-flat pillow effect.

Latex, by contrast, is naturally breathable and more resilient. Yet until now, latex pillows often lacked customization, leaving users to adapt to the pillow—not the other way around.

Coop’s new Adjustable Latex Pillow aims to solve that. It’s the company’s first latex-based pillow and comes from the makers of what’s already considered by many to be the “world’s best pillow.” With this launch, Coop merges sustainability, design innovation, and personalized comfort in a product tailored for today’s sleep-conscious consumer.

Source: Coop Sleep Goods

What Makes This Pillow Different?

At the heart of the Adjustable Latex Pillow is Coop’s proprietary Oomph™ Latex—a first-of-its-kind blend of cross-cut Talalay latex and microfiber. Talalay latex is already known for its durability and breathability, but Coop takes it a step further by blending it into adjustable fill. That means instead of a fixed block of foam, you get a springy, flexible fill that you can add or remove to suit your comfort level.

The result is a pillow that feels responsive—supportive without being stiff, and soft without letting you sink too deeply. It’s especially ideal for those who prefer a lifted sleep surface, where your head stays aligned with your spine rather than sinking into the pillow and throwing off your posture.

If you’ve ever felt like you’re sleeping “in” your pillow rather than “on” it, you’ll notice the difference immediately.

Source: Coop Sleep Goods

Customization Meets Support

Adjustability is one of Coop’s signature features, and this pillow continues that tradition. It comes with a zippered cover and inner liner that lets you remove or add fill as needed, and it even includes an extra ½-pound bag of Oomph™ Latex so you can fine-tune your loft.

This makes it a versatile choice for any type of sleeper—whether you’re a side sleeper who needs more height, a back sleeper who wants medium loft, or a stomach sleeper who prefers something flatter.

And because it uses a latex blend rather than traditional shredded memory foam, it holds its shape longer and redistributes pressure more effectively. That means fewer aches and better alignment, particularly for those who wake up with stiff necks or sore shoulders.

Source: Coop Sleep Goods

Cool, Breathable, and Easy to Care For

Temperature regulation is another major pain point for many sleepers, especially those using memory foam. Foam tends to retain heat, and even with ventilation holes or gel infusions, it often doesn’t go far enough.

Latex, on the other hand, naturally resists heat retention. Talalay latex has an open-cell structure that encourages airflow, and the cross-cut design of Coop’s fill makes it even more breathable. The result? A pillow that stays cool throughout the night without requiring extra gimmicks or cooling gels.

The pillow’s outer cover also reflects Coop’s commitment to both performance and sustainability. It’s a luxuriously quilted blend of cotton, recycled rPET poly, and spandex. It’s soft and breathable, and it’s designed to look and feel great on its own—no extra pillowcase needed unless you want one. And for those who prioritize cleanliness (especially allergy sufferers), the cover is fully removable and machine washable, making it easy to maintain over time.

Built for Longevity—and the Planet

One of the most compelling features of Coop’s Adjustable Latex Pillow is its eco-conscious design. According to the brand’s research, 35% of its customers now rank eco-friendliness as one of the top priorities when shopping for a pillow—second only to sleep quality. That number reflects a broader shift in consumer values, where people are looking for products that last longer, use sustainable materials, and leave a smaller footprint.

Our Talalay natural latex is harvested from sustainably replanted Hevea brasiliensis forests. Source: Coop Sleep Goods

This pillow is made with eco-friendly and recycled materials wherever possible, and it comes in 100% recyclable and biodegradable packaging. That’s rare in a market flooded with petroleum-based foams and single-use plastics.

Even more importantly, the pillow is built to last. Latex is one of the most durable pillow materials available, which means you won’t be replacing it every year. That longevity reduces waste and cuts down on the environmental cost of repeated production.

In a culture of disposability, it’s refreshing to see a product designed with long-term use in mind.

With the Adjustable Latex Pillow, Coop has delivered a thoughtful, well-designed product that addresses the real-world concerns of modern sleepers. Whether you’re dealing with chronic neck pain, overheating at night, or simply trying to make more sustainable choices in your home, this pillow presents a rare opportunity: a solution that doesn’t force you to compromise between comfort and conscience.

It’s not just a new pillow—it’s a smarter way to sleep. And in a time when quality rest feels harder to come by, that might just be the most valuable investment you can make.