Twitter CEO Elon Musk has threatened to sue Microsoft after accusing the tech giant of illegally using the social media platform’s data for training.
As of April 25, 2023, advertising clients will no longer be able to, “access your Twitter account through our social management tool, create and manage drafts or Tweets, view past Tweets and engagement, schedule Tweets,” the website states.
The company stopped short of providing further details as to why it has dropped Twitter from its advertising platform but noted that other social media channels such as Facebook, Instagram, and LinkedIn will continue to be available to clients.
Changes to API
Twitter’s API provides third-party companies, developers, and users with programmatic access to Twitter data and features, allowing them to create automatic tweets, search for specific hashtags and receive Twitter engagement data and regulate retweets or responses.“At a high level, APIs are the way computer programs ’talk' to each other so that they can request and deliver information,” Twitter states. Put simply, API provides solutions to companies or developers, allowing them to respond to customer feedback on Twitter, analyze conversations taking place on the platform and send out updates.
Musk ‘Open to Ideas’ for API
Responding to Musk’s tweet on Wednesday, journalist Brian Krassenstein asked if the businessman has a “long-term plan” regarding the API.“I understand charging for the API, but I think that one thing that had been great about Twitter in the past is its ability to function across the internet. In many cases, this move is killing traffic to Twitter itself from outside sources. For instance, embedding tweets elsewhere which normally would drive new users to Twitter, is cut off in some cases,” Krassenstein wrote.
Last month, Musk joined more than 1,100 individuals, including experts and industry executives such as Apple co-founder Steve Wozniak, Stability AI founder, and CEO Emad Mostaque, in signing an open letter calling on all AI labs to pause training of systems more powerful than Chat GPT-4 for at least six months, citing concerns over their possible “risks to society and humanity.”
The Epoch Times has contacted Twitter and Microsoft for comment.