The competition over electric cars is heating up, and China’s BYD just pulled ahead of Tesla.
BYD’s growth markets and supply chains are better protected than Tesla’s. As a Chinese domestic company, BYD is advantaged in sales to China’s 1.4 billion consumers. Its computer chip and battery operations are in-house, while Tesla relies on China’s battery manufacturers, including BYD itself, according to a BYD executive (whose interview was later deleted).
Just as the going gets tough for Tesla, its founder and CEO, Elon Musk, is distracted. He sold more than $8 billion in Tesla stock to attempt to bring Twitter private. The man isn’t demonstrating total commitment to Tesla during its time of need.
Tesla lost about 46 percent of its value since a high last year. The market is bullish on BYD relative to Tesla, with the latter’s price-to-earnings ratio at 92 compared to 270 for BYD.
BYD benefits from the regime in Beijing, which will move mountains to ensure—through subsidies and regulatory preferences—that it succeeds in sales globally, from Europe to the United States and throughout the developing world.
BYD has another major advantage. It already sells EVs for under $25,000. For Musk, that’s merely a dream. His strong suit is stuck in the high-end, liberal luxury market of the United States and Europe, which has its limits.
BYD is positioned to provide affordable EVs to consumers not only in China, but globally, as governments worldwide force their citizens to convert from gas to electric, and China offers the cheapest manufacturing conditions.
We must do more to defend ourselves.
Defending against Beijing requires an all-fronts effort, including the defense of global EV markets from cheap and unethically produced Chinese cars.
Second, general tariffs on Chinese goods help to protect U.S. markets. They will incentivize Tesla and other manufacturers to build more factories in the United States.
The price effect of U.S. tariffs is minuscule. Overall, China tariffs have only increased prices in the United States by approximately 0.25 percent—just a quarter for every $100 spent. And they improve America’s gross domestic product, job market, industrial ecosystem, and tax base.
The benefits from U.S. manufacturing multiply over time in a virtuous circle and thus strengthen the United States and democracy, whereas price breaks on Chinese imports empower the United States’ greatest adversary to the same multiplicative extent.
Third, American allies can also benefit by mirroring U.S. tariffs to make them truly effective for all concerned.
Tesla and other U.S. and allied manufacturers can beat China, but we must take action together.