Amazon’s E-Commerce Defeat in China Offers Lesson for US Businesses

Amazon’s E-Commerce Defeat in China Offers Lesson for US Businesses
An electric delivery bike used by Amazon sits parked along the pavement at a central business district in Beijing on Nov. 29, 2012. Wang Zhao/AFP/Getty Images
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Commentary

A few months ago, I attended an event in the SoHo district of New York City held to attract U.S. startups to expand their operations to China. It was held by a few Chinese marketing firms that would assist the startups with their transition into marketing, social media, and operational support.

Fan Yu
Fan Yu
Author
Fan Yu is an expert in finance and economics and has contributed analyses on China's economy since 2015.
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