YouTube Partners With Artists Agency to Combat Celebrity AI Deepfakes Online

The video-sharing platform will begin testing its ‘next generation of responsible AI tools’ next year.

A view of atmosphere during the celebration of YouTube's end of year trends at the Paley Museum in New York City on Dec. 3, 2024. Jason Mendez/Getty Images for YouTube

YouTube has teamed up with the Creative Artists Agency (CAA) to launch a new technology that will help celebrities and content creators manage AI-generated videos that feature their likenesses.

The video-sharing platform, which is owned by Google, announced the partnership in a blog post on Tuesday, noting that the technology is still in its early stages.