Australia’s Antitrust Regulator Calls for More Powers to Combat Google’s Reign Over Ad Tech

Australia’s Antitrust Regulator Calls for More Powers to Combat Google’s Reign Over Ad Tech
The Google app is seen on a smartphone in this illustration taken on July 13, 2021. Dado Ruvic/Illustration/Reuters
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Australia’s antitrust regulator has called for more powers to combat growing competition concerns, particularly from Google, in the advertising technology sector, stating that Australia’s existing competition laws alone cannot address the mounting issues.

In a report published on Tuesday, the Australian Competition and Consumer Commission (ACCC) said an inquiry into advertising technology, also referred to as “ad tech” had identified “significant competition concerns” that can harm publishers, advertisers, and consumers.

Katabella Roberts
Katabella Roberts
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Katabella Roberts is a news writer for The Epoch Times, focusing primarily on the United States, world, and business news.
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