A Bird in the Hand: My Approach to Building Wealth

A Bird in the Hand: My Approach to Building Wealth
Income-producing real estate, businesses, and stocks are key to building wealth. Faithie/Shutterstock
Mark Ford
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Commentary
When I think about investing, whether it is my time or my money, I begin by asking myself: What sort of thing is it that I’d be investing in?
Is it a private business or Microsoft? Or is it a financial asset, like gold, Bitcoin, or a work of art?
I make this distinction because it is fundamental to how I think about wealth building. There is a big difference between investing in a business and investing in any other sort of financial asset.
A business is more than a financial thing whose value fluctuates based on supply and demand. A business is dynamic and operates with motivation and intent. It functions as a natural organism, like a plant or an animal, because it is a natural organism, composed, as it is, by natural beings.
A business has a purpose, which is to sell its products and services at a profit. It does this through constant change and adaptability to the environment within which it exists. Cash flow is its lifeblood. Customer satisfaction is its inevitable and evolutionary purpose. And profit is how it measures its health.
Financial assets like gold or cryptocurrencies do not function as natural organisms. They are not conscious. They have no intrinsic purpose. They are not capable of making a profit. Their value depends entirely on how much, at any given time, people are willing to pay for them.

Investment vs. Speculation

When I buy stocks, I am buying shares in ongoing businesses. When I buy corporate bonds, I am making loans to such businesses. I call these sorts of transactions investments.
When I buy gold (as I have) or cryptocurrencies (as I have) or art (as I do all the time), I am buying an asset whose value I hope will appreciate. The chance of that happening depends not on anything the asset does, but on the buying public’s perception of its value. However clever I think I may be in guessing future demand for the asset, I don’t have any real idea of whether that will happen. I don’t know its revenue history or its P/E ratio (the ratio of a company’s stock price to the company’s earnings per share) because it has none. For that reason, I consider such transactions to be speculations.
Prudent wealth building, in my view, is a matter of giving preference to transactions whose outcomes are relatively predictable. And that means investments that I can understand relatively well and, if possible, have some control over.
These two factors—knowledge and control—are how I rate my likelihood of success in making all my financial decisions.
Another way of thinking about this is to look at wealth-building opportunities in terms of appreciation and income. When I buy a work of art or a parcel of undeveloped land, I am hoping that its value will appreciate. When I buy a bond, I am counting on the income it will give me over time.
I would much prefer owning a building I can rent out than a parcel of land, because the former provides both income and potential appreciation, while the latter gives me only the possibility of value gain.
My favourite investments are those that offer both income and appreciation, and that I understand fairly well and at least partially control.
That doesn’t mean I don’t speculate. I do. But I try to keep the balance between investments and speculations to about 90/10.
Among the speculations I’ve made over the years, some—especially those that have a long history of appreciating—have proven more reliable than others. Gold is such a speculation. It isn’t a business. It doesn’t produce income. But it is considered by the entire world to be a store of value and it has a 2,000-year history of maintaining its value. That makes gold (and other precious metals) a priori safer than cryptocurrencies.
I can say the same thing about art, but between the two I prefer my art because there is absolutely nothing I can do to affect the price of gold, whereas there is something I can do (promotion and advertising) to increase the value of my art.
If I were to show you my portfolios of financial assets, you would see a direct correlation between the amounts I have invested in each and the four factors of knowledge/control and income/appreciation.
The largest portion of my wealth resides in income-producing businesses. After that is rental real estate. Both portfolios provide me with all four factors.
Below that—in terms of the percentage of my net worth—are my stock portfolios, which provide both income and appreciation, and about which I can know something, but over which I have no control. Then I have my bonds, which are like owning businesses, but without the appreciation.
Below stocks and bonds are all my speculations. My favourite is art because, as I said, I know a good deal about the art I buy and I can to some extent affect the price I get for it. After that, it’s gold. I have no control over its value and it provides no income, but though it may not skyrocket in value, it’s more than likely to hold its own.
And then, below these assets are such things as cryptocurrencies and—if I end up investing in any—NFTs (non-fungible tokens). I put these at the bottom because they aren’t businesses, they don’t create profits, they don’t provide income, and the possibility that they will appreciate is entirely out of my hands.

To Be Sure… 

I get why many people are so excited about the rapid advances in technology that are creating new money-making opportunities like cryptocurrencies and NFTs. Huge fortunes have always been made by speculating on future trends.
But it’s not in my nature to use my time and money that way. My wealth-building philosophy is summed up in a very simple phrase: “A bird in the hand is worth two in the bush.”
Mine is not a strategy to get very rich, very quickly. But it does offer the advantage of a great degree of relative safety, where you can pretty much guarantee (engineer) that your wealth will continue to grow, year after year.
Mark Ford
Mark Ford
Author
Mark Ford is an entrepreneur and author of several best-selling books. He is Chief Growth Strategist at Agora Publishing, where he oversaw a climb in readership from about 100,000 to more than 3 million, and a growth in revenues from $8 million to more than $1 billion. Since 2000, he has focused on writing for Agora, John Wiley & Sons, and on his blog markford.net.