Online marketers are increasingly seeking to track users offline, as well, by collecting data about people’s offline habits—such as recent purchases, where you live, how many kids you have, and what kind of car you drive.
In the course of writing my book, “Dragnet Nation”, I tried various strategies to protect my privacy. In this series of book excerpts and adaptations, I distill the lessons from my privacy experiments into tips for readers.
“Where R U?” There’s a reason that is among the most common text messages of the age. Location is one of the most revealing pieces of information about us.
Many people don’t realize that when they use a smartphone app – to play a game or listen to music – the app may transmit information back to the app maker and may contain tracking technology placed by advertisers.