Dr. Jaeyeon Choe obtained her PhD in Tourism Management with a minor in Cultural Anthropology from The Pennsylvania State University. Her research areas revolve around wellness/spiritual tourism in Southeast Asia, sustainable tourism development, poverty alleviation, and the well-being of marginalised communities. She is currently leading a project, 'Tourism for SDGs: Wellness Tourism and Sustainable Development in Indonesia'. With a passion of knowledge co-production, she actively works with the ASEAN academic communities.