New Day Barely Dawned: Here’s Why UK’s Latest Paper Closed After Just Two Months

New Day Barely Dawned: Here’s Why UK’s Latest Paper Closed After Just Two Months
Copies of The New Day newspaper pictured in south London on May 5, 2016. Britain's first new national daily newspaper in 30 years is to shut, its owners said Thursday, just over two months after it was launched promising to prove that print news can survive the Internet age. Trinity Mirror group said it was "disappointing" that The New Day would print its last edition on Friday—just weeks after its launch on Feb. 29—but circulation had fallen "below our expectations." Justin Tallis/AFP/Getty Images
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So let’s spare a final thought for those journalists seeking to create and sustain something genuinely different in a familiar and troubled environment. Working with limited funds, seemingly hasty management, and a general public evidently ever more unwilling to pay for newspapers, the project appeared from the first to be doomed to fail. It was therefore heartening to read the words of Alison Phillips this morning, whose optimism reflected the newspaper she so briefly edited:

I just hope all of those of us who’ve been involved in this escapade—readers, staff, advertisers, paperboys, papergirls … never ever stop trying new things. Because that’s when we start dying.
To take Samuel Beckett: “Ever tried. Ever Failed. No matter. Try Again. Fail again. Fail better.”
Thanks for everything…

John Jewell is director of undergraduate studies at the School of Journalism, Media and Cultural Studies at Cardiff University in the U.K. This article was originally published on The Conversation.