3D TV sales are expected to increase dramatically next year, according to a report from Futuresource Consulting on Monday, which said that sales will double by the end of 2011.
The firm said around four million 3D TVs will likely be sold by this year’s end, and this figure will more than double by next year. Futuresource predicted that more than five million units will be sold by the end of 2011 in the U.S. and another three million in Europe.
The “year one adoption of 3D TV is running at a far quicker rate in most territories than it did for high definition,” according to the industry report.
Standard factors for televisions such as screen size, display thickness, and the quality of image will soon peak, and 3D capability will be added in by manufacturers to compete in the market, the report noted.
“3D TV will continue to provide ‘premium brand’ CE manufacturers with a way to differentiate themselves from the competition and add value for consumers,” Bill Foster, Senior Technology Consultant at Futuresource, stated.
Toshiba’s announcement of autostereoscopic or glasses-free technology might be “discouraging” for some consumers still to get into the new generation of 3D TVs. But the glasses-free technology is still around “four years away” from being used on large home TV sets, the report noted.
“It will likely be a few years beyond this before sets reach mass-market pricing,” the statement continued.
The firm said around four million 3D TVs will likely be sold by this year’s end, and this figure will more than double by next year. Futuresource predicted that more than five million units will be sold by the end of 2011 in the U.S. and another three million in Europe.
The “year one adoption of 3D TV is running at a far quicker rate in most territories than it did for high definition,” according to the industry report.
Standard factors for televisions such as screen size, display thickness, and the quality of image will soon peak, and 3D capability will be added in by manufacturers to compete in the market, the report noted.
“3D TV will continue to provide ‘premium brand’ CE manufacturers with a way to differentiate themselves from the competition and add value for consumers,” Bill Foster, Senior Technology Consultant at Futuresource, stated.
Toshiba’s announcement of autostereoscopic or glasses-free technology might be “discouraging” for some consumers still to get into the new generation of 3D TVs. But the glasses-free technology is still around “four years away” from being used on large home TV sets, the report noted.
“It will likely be a few years beyond this before sets reach mass-market pricing,” the statement continued.
