Amazon Fires Up Rivalry With FedEx, UPS With Latest Launch

Amazon Fires Up Rivalry With FedEx, UPS With Latest Launch
A sign is seen outside of an Amazon store at the company's headquarters in Seattle, in a file photograph. David Ryder/Getty Images
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Amazon.com Inc. launched Buy with Prime, allowing third-party merchants to use Amazon’s vast shipping and logistics network to fulfill orders on their sites while appealing to Amazon’s Prime customers.

Experts see the move firing up rivalry with United Parcel Service Inc., FedEx Corp., and the U.S. Postal Service as being the fastest in the online delivery race, CNBC reports.