The Government of Alberta has launched a national advertising campaign dubbed “Scrap the Cap” to oppose Ottawa’s carbon emissions limits on the oil and gas industry.
The $7 million campaign will include TV ads, social media posts, print advertisements, and videos. The province rolled out a Scrap the Cap website with the ad campaign on Oct. 15, saying Ottawa’s restrictions will cost 150,000 jobs by 2030 and billions in lost wages.
