‘Yes’ Campaign Outspent ‘No’ by 2:1 in Referendum to Change the Constitution

In total, more than $80 million was spent by various groups trying to convince voters to support or oppose the proposal, which was eventually rejected 60:40.
‘Yes’ Campaign Outspent ‘No’ by 2:1 in Referendum to Change the Constitution
'Vote NO' campaign signage is seen outside a polling centre in Perth, Australia, on Oct. 7, 2023. Matt Jelonek/Getty Images
Updated:
0:00

Six months after the proposal to give Indigenous Australians a Voice to Parliament was defeated 60:40 in a referendum, the Australian Electoral Commission has revealed who backed the “Yes” and “No” campaigns, with the former spending more than double the amount compared to the latter.

In total, the Yes campaign spent nearly $55 million (US$35.8 million) on the referendum, while No campaign groups spent more than $25 million (US$16.27 million).

The law requires disclosure of any donations over $15,200 (US$9,894).

The biggest pro-Voice spender was Australians for Indigenous Constitutional Recognition, which ran the Yes23 campaign. It spent $43.8 million and received $47.5 million in donations.

The University of New South Wales (UNSW), which housed the Uluru Statement from the Heart, received $11.12 million and spent $10.3 million.

Combined, the two groups received $58.59 million and spent $54.13 million.

Of those opposed, Australians for Unity (also known as Fair Australia) spent $11.1 million.

Conservative political lobby group Advance Australia spent $10.3 million, despite only receiving only $1.3 million in declarable donations during the reporting period.

Clive Palmer’s company Mineralogy spent $1.93 million on its campaign against the Voice, according to its AEC disclosure.

Another $188,356 was spent on the No campaign by the Voice No Case Committee, the Recognise a Better Way group founded by Indigenous leader Warren Mundine and led by former Labor MP Gary Johns.

Former Mayors and CEOs Among Large Donors

Silver River Investment Holdings, run by former fund manager Simon Fenwick, gave $250,000 to Australians for Unity while Mr. Fenwick, a longtime donor to Advance, gave another $250,000 in his own name.

Former Newcastle mayor Jeffrey McCloy contributed $169,176 and Marius Kloppers, a former chief executive of BHP, donated $100,000 to the same organisation.

Australians for Unity also received $250,000 each from Riley Street Car Park Pty Ltd and Harbig Properties Pty Ltd.

The single largest donor to the no campaign appears to be B Macfie Family Pty Ltd, which gave eight separate contributions of $100,000 each. Director Bryant Macfie also gave $100,000 under his own name.

Coalition spokeswoman for Indigenous Australians Jacinta Nampijinpa Price, who was the face of Advance Australia’s campaign, claimed multiple small donations had come from “everyday mums and dads” while the Yes campaign “was the priority of the elites, activists, and corporations.”
Senator Jacinta Price, Shadow Minister for Indigenous Affairs introduces CPAC Chairman Warren Mundine makes the official welcome during the 2023 Conservative Political Action Network Conference (CPAC) in Sydney, Australia, on Aug. 19, 2023. (AAP Image/Dean Lewins)
Senator Jacinta Price, Shadow Minister for Indigenous Affairs introduces CPAC Chairman Warren Mundine makes the official welcome during the 2023 Conservative Political Action Network Conference (CPAC) in Sydney, Australia, on Aug. 19, 2023. AAP Image/Dean Lewins

“Despite the Yes campaign outspending the No campaign more than two to one, Australians recognised the Voice for what it was: Albanese’s voice of division. The voice was going to entrench division in our constitution and not practically help the most marginalised in our community,” Ms. Nampijinpa Price said.

“Today’s report should send a clear message, particularly to those larger corporations; they should focus on providing for their customers, not telling them what to think.”

Companies who donated to pro-Voice campaigns include ANZ ($2.45 million), Commonwealth Bank ($2.05 million) and Westpac ($2.048 million).

Woodside Energy gave $2.18 million, while BHP, Rio Tinto and Wesfarmers all donated about $2 million and Woolworths gave $1.56 million.

The Pratt Foundation, established by the late Visy recycling founder Richard Pratt, gave $1 million, as did Telstra, while Qantas contributed $372,000.

Unions Backed Yes Vote

Several unions also donated to the Yes cause: the federal branch of the Australian Education Union gave more than $1 million and the Australian Council of Trade Unions donated $883,685. Givia Pty Ltd ATF Yajilarra Trust donated $4.45 million to UNSW.

Former Liberal Prime Minister Malcolm Turnbull donated $50,000. The progressive campaign group GetUp! received $1.71 million in donations, spending $1.37 million on its pro-Voice campaign.

Waverley Council, which also supported a Yes vote, spent $28,417 but declared no donations, so it presumably used income from rates and services to make up the amount.

Independent Member for Warringah Zali Steggall, Independent member for Wentworth Allegra Spender and Independent Member for Goldstein Zoe Daniel at a press conference at Parliament House in Canberra, Australia, on Aug. 4, 2022. (AAP Image/Mick Tsikas)
Independent Member for Warringah Zali Steggall, Independent member for Wentworth Allegra Spender and Independent Member for Goldstein Zoe Daniel at a press conference at Parliament House in Canberra, Australia, on Aug. 4, 2022. AAP Image/Mick Tsikas

“Teal” independent MPs also spent money campaigning for a positive outcome. Monique Ryan spent $67,505, Allegra Spender $63,464, Kylea Tink $15,689, and Zali Steggall $14,600. Kooyong Independent Ltd, which backs Ms. Ryan, the MP for Kooyong, spent $62,947.

But the biggest individual donor to the Yes campaign wasn’t a corporation or a union—it was the Paul Ramsay Foundation, which donated $7.01 million to Australians for Indigenous Constitutional Recognition.

It was founded by businessman and philanthropist Paul Ramsay, who bequeathed $3 billion to it in 2014.

Its purpose is “helping end cycles of disadvantage in Australia by enabling equitable opportunity for people and communities to thrive.” The foundation has its own First Nations Advisory Council.

Most Political Parties Spent Heavily on the Debate

The major political parties also spent heavily on promoting their respective positions.

Labor’s national secretariat spent $684,936. Its state branches reported spending separately, with a combined $254,343 across its Victoria, NSW, Western Australia, Queensland, South Australia and Northern Territory divisions, for a total across national and state branches of $939,279.

The Liberal party received 10,616 donations totalling $1.903 million, and reported $1.91 million in referendum spending. The federal National Party reported $572,947 in spending and received $580,436 from 2,222 donations.

In contrast, the Greens appear not to have made any donations to the Yes campaign.

A spokesperson for the party said Greens MPs had contributed by using their electoral printing budgets to produce campaign flyers and placards, but could not provide a dollar value for this cost. This is something all MPs can do, and are not required to declare.

“The Australian Greens encouraged supporters to directly contribute to the official Yes campaign and other First Nations campaign groups and did not seek to directly take any donations for the Voice referendum,” the spokesperson said.

“The desire for a national campaign led by First Nations people, not politicians or political parties, was a clear request from the Yes campaign.”

Rex Widerstrom
Rex Widerstrom
Author
Rex Widerstrom is a New Zealand-based reporter with over 40 years of experience in media, including radio and print. He is currently a presenter for Hutt Radio.
Related Topics