Uber is introducing a new feature to rate passengers on the amount of carbon dioxide emissions they have avoided during car rides.
The Rider Emissions Savings tracker will allow customers to see an estimated volume of CO2 emissions they have managed to avoid by choosing an Uber Green or Comfort Electric ride.
The new feature is designed to push drivers to use electric or hybrid vehicles for trips.
Uber said Australians have hailed 1.86 million electric vehicle (EV) trips in the first quarter of 2024 alone, and more than 4 percent of travel on the Uber platform were via EVs.
In addition, 4,000 Uber driver partners have an EV, making up more than 20,000 zero emissions trips a day, the company said.
Uber Head of Sustainability Strategy Anna Brito said Australians enjoyed a bit of friendly rivalry and the company wanted to help riders embrace lower emissions vehicles.
“We want to make it effortless for our riders to embrace a lower-emissions lifestyle, and we hope this new feature encourages Aussies to reconsider their habits when it comes to greener ways of travelling,” she said.
Scheme to be Expanded to Other Modes of Transport
Looking ahead, Uber also plans to expand the scheme to e-bikes and scooters.“In the future, we plan to include even more products in your emission savings calculation including all-electric rides, and rides on e-bikes and e-scooters booked in the Uber app,” the tech giant said.
The company also said it planned to have zero tailpipe emissions by 2040.
“At Uber, we are working to build a future of transportation that is electric, shared, and at times car-free, because greener choices mean a greener future,” the company said.
Australian Government Pushing Net Zero
Uber’s move comes as the Australian Parliament considers the Net Zero Economy Authority Bill 2024 on June 4.Earlier, the Parliament recently passed the New Vehicle Efficiency Standards to reduce CO2 emissions and push more zero emissions vehicles into the market.
Nationals Senator for Victoria Bridget McKenzie was critical.
“Nor can we support a policy that will result in families holding onto their existing cars for longer, slowing down the renewal of the fleet with cleaner and more fuel-efficient vehicles and the process of reducing transport emissions.”
However, Climate Change Minister Chris Bowen described it as not just a win for the environment, but also motorists around the country.
“The impact of this shift will benefit Australians for decade,” he said.