Starbuck Korea issued a public apology on Thursday over its summer giveaway bags that contained carcinogenic chemicals and said that it would offer free drinks, or other products, as compensation to customers.
Starbucks Korea ran a test on its “Summer Carry Bag,” a picnic bag given to customers who bought 17 drinks between May and July, after an unidentified FITI Testing & Research Institute employee posted online that it contained formaldehyde.
“On July 22, we have requested state-approved institutions to run tests on six unopened samples and five opened samples of giveaway bags and detected formaldehyde on both outer and inner fabrics of the samples,” Starbucks Korea said.
The institutions found an average of 459 milligrams per kilogram of formaldehyde on the exterior surface of an “unopened” bag and 244 milligrams per kilogram of the same substance in the bag’s inner fabric, it stated.
The same substance was found on bags that had been left “opened” for two months, with an average of 271 milligrams per kilogram on the outer surface and 22 milligrams per kilogram on the inside surface.
In South Korea, formaldehyde standards have been set at less than 75 milligrams per kilogram for undergarments and other clothing, and below 300 milligrams per kilogram for outerwear and bedsheets.
To compensate customers, Starbucks Korea said it would give customers vouchers for three free drinks if they returned the bags to its branches by Aug. 31.
Customers can also choose to swap the bags for other items or get a 30,000 won ($23) online gift card for each bag returned.
“We plan to bolster our companywide quality control review system and expand related teams by hiring professionals,” it stated.
Starbucks Korea Ownership
The Seattle-based coffee chain exited South Korea in July last year and sold its stakes to local partner E-Mart Inc, which acquired an additional 17.5 percent stake in Starbucks Korea for $411 million.E-Mart now owns 67.5 percent stakes in the company. The remaining 32.5 percent stakes of Starbucks Korea were sold to Singapore’s wealth fund company GIC for an estimated $700 million.
South Korea is Starbucks’ fifth-largest market with more than 1,500 stores across 78 cities, but analysts said the country offers little growth opportunity for Starbucks due to its mature and saturated market.
Starbucks, the world’s largest coffee chain, has in recent years been expanding globally especially in China due to its largest market—the United States—saturates and grapples with stiff competition.
