Plant-Based Meat Company Turns to Animals for Taste

‘I wouldn’t say that it’s not working in plant-based meat but there is maybe a ceiling with how many consumers are converting.’
Plant-Based Meat Company Turns to Animals for Taste
A cross section of a plant-based patty with a meaty taste, taken on Dec. 28, 2021. Jack Guez/AFP via Getty Images
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In what some may consider a nod to a stalled market, an Australian manufacturer has launched a new half meat- and half plant-based product described as the next evolution in food.

Food technology business, Harvest B, has filed a patent on the product which it says is a world first.