Kiwis are being encouraged to cross the ditch to pick Australian fruit and vegetables and work in the tourism industry.
The federal government is launching a new advertising campaign hoping to attract New Zealanders with slogans, including “enjoy the fruits of your labour” and “pick your way to paradise”.
Trade and Tourism Minister Simon Birmingham said there would usually be about 135,000 working holiday makers in Australia during this season, but as a result of COVID-19 restrictions that was down to about 52,000.
The horticulture industry warned it needs an extra 26,000 workers as soon as possible or unpicked crops will be left to rot, and the price of produce will rise.
However, the New Zealand government is currently experiencing a shortage of fruit pickers themselves.
However, the program has not been successful, with only a couple of hundred people taking advantage of it so far.
“Clearly we do need to encourage more to get out there and do some of these jobs,” Birmingham said.
“There are jobs available in Australia right now. Yes people may need to relocate, and it’s not easy or possible for everybody, but for some it is, and that’s why we’ve put incentives in place.”
Birmingham also said the recent news of worker exploitation does not help his campaign, urging people to speak up if they encounter illegal practices.
“If they encounter poor practice they should call it out, they should report it, and we will throw the book at people,” he said.