More Canadians are being tricked out of their money by fraudsters’ use of ‘deepfakes,’ which include fake videos of well-known individuals, according to the Canadian Anti-Fraud Centre (CAFC).
The CAFC said artificial intelligence is used to create content using footage that looks and sounds like celebrities, such as Elon Musk or Prime Minister Justin Trudeau.
“These deepfake videos can be convincing, making it difficult for viewers to identify the video as authentic or not. They often circulate on social media platforms and, in some cases, are being used to commit fraud and spread false information.”
“Our internal statistics show an alarming 10-fold increase in the number of AI-generated deepfakes across industries from 2022 to 2023,” Samsub head of artificial intelligence and machine learning Pavel Goldman-Kalaydin said in the release.
He said deepfakes are used for identity theft, scams, and misinformation campaigns and could be used “on an unprecedented scale.”
The online media sector saw the biggest increase in identity fraud from 1.56 percent in 2021 to 4.27 percent in 2023.
“Online media encompassing news websites, streaming services, social platforms, and digital advertising, face an escalating risk of fraud,” the report’s authors said.
In a survey of 300 Canadian organizations that have already been the victims of fraud, 91 percent said they are worried about what criminals can do with AI.
Celebrities Impersonated
A Toronto man said earlier this year that he lost $12,000 to a cryptocurrency scam that used a deepfake video of Prime Minister Justin Trudeau.The AI-manipulated video used voice cloning to make it seem like Trudeau was endorsing an investment platform.
Stephen Henry said he initially invested $250 but then put in more and more money with the website because it said he had earned $40,000. Yet, he was not able to withdraw the money.
How to Protect Yourself
The anti-fraud centre said Canadians can best protect themselves from deepfake fraud through the following:• Assuming videos of public figures promoting investments are fake, and doing research to verify they are real;
• Being cautious when videos show public figures making sensational or provocative statements;
• Watching for signs of video editing errors like mismatched audio, inconsistent lighting or shadows, and unnatural movements;
• Cross-checking what the video is claiming by looking for information from trusted sources;
• Verifying email addresses, URLs, phone numbers, and addresses because fraudsters will use the names of legitimate companies for credibility and;
Anyone who thinks they may have been the victim of fraud or cybercrime should contact the police.